Zindigi, powered by JS Financial institution, in collaboration with the State Financial institution of Pakistan (SBP) Rawalpindi, has inaugurated the profitable digitization of Saddar Bazar, Financial institution Street Cantt, one of many metropolis’s most outstanding industrial hubs. Achieved below SBP’s visionary framework, this milestone marks a serious step towards accelerating monetary inclusion and advancing Pakistan’s journey to a really cashless economic system.
The digitization of one among Rawalpindi’s busiest industrial Centres demonstrates tangible, on-ground impression and units a replicable mannequin for markets throughout the nation. By means of Zindigi Raast QR, retailers can obtain safe, immediate funds from any financial institution or pockets, whereas clients get pleasure from a easy “scan and pay” expertise with immediate affirmation. This built-in ecosystem boosts velocity, safety, transparency, and effectivity, constructing a digitally empowered, cashless market.
The inauguration ceremony was attended by Brig. Syed Ali Anjum, Station Commander Rawalpindi; Noman Azhar, Chief Officer Zindigi; Rizwan Khalil Shamsie, Chief Supervisor SBP; Atif Ishaque, Chief Enterprise Officer Zindigi; and Mohsin Khan, Head of Service provider Channel & Retail Gross sales. The initiative additionally acquired robust backing from Usman Shaukat, President of the Rawalpindi Chamber of Commerce and Trade (RCCI), and Aamer Rashid, CEO of the Rawalpindi Cantonment Board (RCB). Representatives of commerce union our bodies had been additionally current, highlighting a unified dedication amongst private and non-private stakeholders to digital transformation.
Commenting on the launch, Noman Azhar famous, “Saddar Bazar Rawalpindi isn’t just going digital, it’s turning into a stay lab for understanding how cashless ecosystems reshape day by day commerce, testing next-generation fee options and setting a blueprint for future good markets throughout the nation”.
Zindigi stays dedicated to partnering with regulators, civic authorities, and enterprise communities to drive sustainable digital adoption, empowering retailers and customers alike, and accelerating Pakistan’s transition towards a clear and inclusive retail economic system.
